The age curve : how to profit from the coming demographic storm /

The age curve : how to profit from the coming demographic storm /

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Bibliographic Details
Author / Creator:Gronbach, Kenneth W.
Imprint:New York : American Management Association, ©2008.
Description:1 online resource (xvii, 266 pages) : illustrations
Language:English
Subject:
Target marketing -- United States.
Consumer behavior -- United States.
Marketing research -- United States.
Demography -- United States.
Consumer behavior
Demography
Marketing research
Target marketing
United States
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13593850
Hidden Bibliographic Details
Other authors / contributors:American Management Association.
ISBN:9780814410172
0814410170
9780814401811
0814401813
1281757861
9781281757869
9786611757861
6611757864
Digital file characteristics:data file
Notes:Includes index.
English.
Print version record.
Summary:A myth-breaking book that will redefine who marketers see as their most valuable customers.
Other form:Print version: Gronbach, Kenneth W. Age curve. New York : American Management Association, ©2008 9780814401811 0814401813

MARC

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245 1 4 |a The age curve :  |b how to profit from the coming demographic storm /  |c Kenneth W. Gronbach. 
260 |a New York :  |b American Management Association,  |c ©2008. 
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505 0 |a The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y. 
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588 0 |a Print version record. 
546 |a English. 
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650 0 |a Consumer behavior  |z United States. 
650 0 |a Marketing research  |z United States. 
650 0 |a Demography  |z United States. 
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650 6 |a Démographie  |z États-Unis. 
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