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Bibliographic Details
Author / Creator:	Godin, Seth.
Imprint:	[Minneapolis, Minn.] : HighBridge Audio, 2009.
Description:	1 online resource (1 audio file)
Language:	English
Subject:	Marketing -- Management. Marketing -- Social aspects. Product differentiation. Target marketing. Marketing -- Management. Marketing -- Social aspects. Product differentiation. Target marketing. Audiobooks. Audiobooks.
Format:	E-Resource Spoken word recording Audio
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13594297

Hidden Bibliographic Details
Other authors / contributors:	HighBridge Audio (Firm)
ISBN:	9781598875164 1598875167
Notes:	Read by the author.
Summary:	The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.

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