Primal branding : create zealots for your brand, your company, and your future /

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Bibliographic Details
Author / Creator:	Hanlon, Patrick.
Imprint:	[Old Saybrook, Conn.] : Tantor Media, 2009.
Description:	1 online resource (1 audio file)
Language:	English
Subject:	Brand name products. Branding (Marketing) Consumer behavior. Brand name products Branding (Marketing) Consumer behavior Audiobooks Audiobooks.
Format:	E-Resource Spoken word recording Audio
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13594889

Hidden Bibliographic Details
Other authors / contributors:	Sklar, Alan. Tantor Media.
ISBN:	9781400122196 1400122198
Notes:	Unabridged. Audio file. Title from image on Web page (viewed May 15, 2009). Previously released on compact disc, 2006. Read by Alan Sklar.
Summary:	Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
Other form:	Original 9781400122196 1400122198

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