The art of SEO /

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Bibliographic Details
Imprint:Sebastopol, Calif. : O'Reilly Media, 2009.
Description:1 online resource (xxiv, 574 pages) : illustrations
Language:English
Series:Theory in practice
Theory in practice (Sebastopol, Calif.)
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13595753
Hidden Bibliographic Details
Other authors / contributors:Enge, Eric.
ISBN:1449391052
9781449391058
9780596809133
0596809131
9780596518868
0596518862
Digital file characteristics:text file
Summary:Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior--such as new ranking methods involving user engagement and social media--with an array of effective tactics, from basic to advanced. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Other form:Print version: Art of SEO. 1st ed. Sebastopol, CA : O'Reilly, ©2010 9780596518868 0596518862
Standard no.:9780596809133