Hidden Bibliographic Details
| Other authors / contributors: | Bickerton, Matthew.
Pardesi, Upkar.
Chartered Institute of Marketing.
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| ISBN: | 9780750647045
0750647043
9780080490991
0080490999
9781136412219
1136412212
9786611005986
6611005986
1136412220
9781136412226
1281005983
9781281005984
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| Digital file characteristics: | text file
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| Notes: | "Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
English.
Print version record.
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| Summary: | 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy.
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| Other form: | Print version: Bickerton, Pauline. Cybermarketing. 2nd ed. Oxford ; Boston : Butterworth-Heinemann, 2000 0750647043 9780750647045
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