Web analytics : an hour a day /

Web analytics : an hour a day /

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Bibliographic Details
Author / Creator:Kaushik, Avinash.
Imprint:Indianapolis, Ind. : Wiley Pub., ©2007.
Description:1 online resource (xxxiii, 443 pages) : illustrations
Language:English
Series:Sybex serious skills
Serious skills.
Subject:
Web usage mining.
Internet users -- Statistics -- Data processing.
Internet marketing.
Web site development.
Internet marketing
Web site development
Web usage mining
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13595892
Hidden Bibliographic Details
ISBN:9780470175057
0470175052
9780470489857
0470489855
0470130652
9780470130650
1280916443
9781280916441
Notes:Includes index.
Print version record.
Summary:Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.
Other form:Print version: Kaushik, Avinash. Web analytics. Indianapolis, Ind. : Wiley Pub., ©2007 0470130652

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