Tapping into the collective wisdom of community to make great products /

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Bibliographic Details
Author / Creator:Libert, Barry.
Imprint:[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Description:1 online resource ([6] pages).
Language:English
Series:FTPress Delivers elements
FTPress Delivers elements.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13596163
Hidden Bibliographic Details
Other uniform titles:Spector, Jon, 1956-
Libert, Barry. We are smarter than me.
Spector, Jon, 1956- We are smarter than me.
ISBN:9780137082773
0137082770
0137082754
9780137082759
9780137080847
Notes:Cover title.
Imprint from cover p. [3].
Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).
Summary:This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How your customers can help you design better products and services than you could ever create by yourself! There's much to be said for tapping the collective wisdom of a community for product ideas. It gives customers a vested interest in the results and helps guarantee that they'll like what they've created. Many companies have pioneered product development by people not on their payroll. They range from food giants to the inventors of a popular virtual world that has confounded the skeptics ...