Hidden Bibliographic Details
| Other authors / contributors: | Chorianopoulos, Antonios.
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| ISBN: | 9780470685822
0470685824
6612491140
9786612491146
9780470743973
0470743972
9781282491144
1282491148
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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| Other form: | Print version: Tsiptsis, Konstantinos. Data mining techniques in CRM. Chichester, West Sussex, U.K. : Wiley, 2009 9780470743973
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| Standard no.: | 3161347
9786612491146
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