Know your fans : using word-of-mouth marketing to sell your products /

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Bibliographic Details
Author / Creator:	Libert, Barry.
Imprint:	Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Description:	1 online resource ([9] pages)
Language:	English
Subject:	Word-of-mouth advertising. Strategic alliances (Business) Social participation -- Economic aspects. Viral marketing. Customer relations. Customer services. Customer relations Customer services Strategic alliances (Business) Viral marketing Word-of-mouth advertising
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13596550

Hidden Bibliographic Details
Varying Form of Title:	Using word-of-mouth marketing to sell your products
Other uniform titles:	Spector, Jon. Libert, Barry. We are smarter than me. Spector, Jon. We are smarter than me.
ISBN:	9780131375321 0131375326 9780137039111
Summary:	"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!"--Resource description page.

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