Know your fans : using word-of-mouth marketing to sell your products /

Know your fans : using word-of-mouth marketing to sell your products /

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Bibliographic Details
Author / Creator:Libert, Barry.
Imprint:Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Description:1 online resource ([9] pages)
Language:English
Subject:
Word-of-mouth advertising.
Strategic alliances (Business)
Social participation -- Economic aspects.
Viral marketing.
Customer relations.
Customer services.
Customer relations
Customer services
Strategic alliances (Business)
Viral marketing
Word-of-mouth advertising
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13596550
Hidden Bibliographic Details
Varying Form of Title:Using word-of-mouth marketing to sell your products
Other uniform titles:Spector, Jon.
Libert, Barry. We are smarter than me.
Spector, Jon. We are smarter than me.
ISBN:9780131375321
0131375326
9780137039111
Summary:"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!"--Resource description page.

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