The experience effect : engage your customers with a consistent and memorable brand experience /

The experience effect : engage your customers with a consistent and memorable brand experience /

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Bibliographic Details
Author / Creator:Joseph, Jim, 1963-
Imprint:New York : AMACOM, ©2010.
Description:1 online resource (xviii, 222 pages) : illustrations
Language:English
Subject:
Branding (Marketing)
Brand loyalty.
Customer relations.
Brand loyalty
Branding (Marketing)
Customer relations
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13597492
Hidden Bibliographic Details
ISBN:9780814415559
0814415555
6612568682
9786612568688
9780814415542
0814415547
Digital file characteristics:text file
Notes:Includes bibliographical references and index.
Print version record.
Summary:"The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand"--Provided by publisher
Other form:Print version: Joseph, Jim, 1963- Experience effect. New York : AMACOM, ©2010 9780814415542
Standard no.:9786612568688

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