Corporate blogging for dummies /

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Bibliographic Details
Author / Creator:	Karr, Douglas.
Imprint:	Hoboken, N.J. : Wiley, ©2010.
Description:	1 online resource (xvi, 416 pages) : illustrations
Language:	English
Series:	For dummies --For dummies.
Subject:	Blogs. Internet marketing. Business communication -- Blogs. Blogs Business communication Internet marketing Blogs
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13598305

Hidden Bibliographic Details
Other authors / contributors:	Flannery, Chantelle.
ISBN:	9780470901458 0470901454 9780470604571 0470604573
Notes:	Print version record.
Summary:	Establish a successful corporate blog to reach your customers. Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You'll discover how to prepare, e.
Other form:	Print version: Karr, Douglas. Corporate blogging for dummies. Hoboken, N.J. : Wiley, ©2010 9780470604571
Standard no.:	9786612708138

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