Mobile marketing for dummies /

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Bibliographic Details
Author / Creator:	Becker, Michael.
Imprint:	Hoboken, NJ : Wiley, ©2010.
Description:	1 online resource (xviii, 362 pages) : illustrations
Language:	English
Series:	--For dummies --For dummies.
Subject:	Internet marketing. Mobile computing. Mobile commerce. Internet marketing Mobile commerce Mobile computing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13598479

Hidden Bibliographic Details
Other authors / contributors:	Arnold, John, 1972-
ISBN:	9780470929490 0470929499 9780470929513 0470929510 9780470616680 0470616687 9786612783180 6612783184
Digital file characteristics:	text file
Notes:	Includes bibliographical references and index. English. Print version record.
Summary:	"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page
Other form:	Print version: Becker, Michael. Mobile marketing for dummies. Hoboken, NJ : Wiley, ©2010 9780470616680
Standard no.:	9786612783180

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