Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

Saved in:
Bibliographic Details
Author / Creator:Handley, Ann.
Imprint:Hoboken, N.J. : Wiley, ©2011.
Description:1 online resource (xxii, 282 pages)
Language:English
Series:New rules of social media series
New rules of social media series.
Subject:
Internet marketing.
Social media.
Social Media
Internet marketing
Social media
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13599659
Hidden Bibliographic Details
Other authors / contributors:Chapman, C. C.
ISBN:9780470948699
0470948698
9780470948712
047094871X
9780470948729
0470948728
1282904957
9781282904958
9780470648285
0470648287
Notes:Includes bibliographical references and index.
Print version record.
Summary:A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Other form:Print version: Handley, Ann. Content rules. Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2010 9780470648285

Similar Items