Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /
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| Author / Creator: | Handley, Ann. |
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| Imprint: | Hoboken, N.J. : Wiley, ©2011. |
| Description: | 1 online resource (xxii, 282 pages) |
| Language: | English |
| Series: | New rules of social media series New rules of social media series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13599659 |
| Summary: | The guide to creating engaging web content and building a loyal following, revised and updated <p>Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.</p> Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums <p>Boost your online presence and engage with customers and prospects like never before with Content Rules .</p> |
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| Physical Description: | 1 online resource (xxii, 282 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470948699 0470948698 9780470948712 047094871X 9780470948729 0470948728 1282904957 9781282904958 9780470648285 0470648287 |