Let their mouseclicks do the walking : how consumers use the internet to shop /

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Bibliographic Details
Author / Creator:	Solomon, Michael R.
Imprint:	Upper Saddle River, N.J. : FTPress Delivers, 2011.
Description:	1 online resource ([4] pages).
Language:	English
Series:	FT Press Delivers elements FT Press Delivers elements.
Subject:	Consumer behavior. Consumers -- Attitudes. Consumer behavior Consumers -- Attitudes
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13599728

Hidden Bibliographic Details
Other uniform titles:	Solomon, Michael R. Truth about what customers want.
ISBN:	9780132609753 0132609754 9780132609746 0132609746 9780132599313
Summary:	This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently....

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