Sensory marketing : smells like profits /

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Bibliographic Details
Author / Creator:	Solomon, Michael R.
Imprint:	Upper Saddle River, N.J. : FTPress Delivers, 2011.
Description:	1 online resource ([4] pages).
Language:	English
Series:	FT Press Delivers elements FT Press Delivers elements.
Subject:	Consumer behavior. Consumers -- Attitudes. Consumer behavior Consumers -- Attitudes
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13599751

Hidden Bibliographic Details
Other uniform titles:	Solomon, Michael R. Truth about what customers want.
ISBN:	9780132609784 0132609789 9780132609760 0132609762 9780132599320 0273726978
Notes:	Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed January 23, 2018)
Summary:	This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns....

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