Sensory marketing : smells like profits /
Saved in:
| Author / Creator: | Solomon, Michael R. |
|---|---|
| Imprint: | Upper Saddle River, N.J. : FTPress Delivers, 2011. |
| Description: | 1 online resource ([4] pages). |
| Language: | English |
| Series: | FT Press Delivers elements FT Press Delivers elements. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13599751 |
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| 100 | 1 | |a Solomon, Michael R. |0 http://id.loc.gov/authorities/names/n84011048 | |
| 245 | 1 | 0 | |a Sensory marketing : |b smells like profits / |c Michael Solomon. |
| 260 | |a Upper Saddle River, N.J. : |b FTPress Delivers, |c 2011. | ||
| 300 | |a 1 online resource ([4] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a FT Press Delivers elements | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed January 23, 2018) | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns.... | ||
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Consumers |x Attitudes. |0 http://id.loc.gov/authorities/subjects/sh85031492 | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |x Attitudes |2 fast | |
| 700 | 1 | |a Solomon, Michael R. |t Truth about what customers want. | |
| 758 | |i has work: |a Sensory marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGTpHCQj9qhkRdqYt7m4xC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a FT Press Delivers elements. |0 http://id.loc.gov/authorities/names/no2010192723 | |
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