Hidden Bibliographic Details
| Other uniform titles: | Solomon, Michael R. Truth about what customers want.
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| ISBN: | 9780132609784
0132609789
9780132609760
0132609762
9780132599320
0273726978
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| Notes: | Includes bibliographical references.
Online resource; title from PDF title page (EBSCO, viewed January 23, 2018)
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| Summary: | This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns....
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