Hidden Bibliographic Details
| Other authors / contributors: | Davila, Tony, author.
Shelton, Robert, author.
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| ISBN: | 9780131497863
0131497863
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| Summary: | Annotation Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll showwhat works, what doesn't, and how to usemanagement tools to dramatically increase the payoff frominnovation investments.Learn how to define the right strategy effective innovation; how to structurean organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.
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| Target Audience: | Trade Wharton School Publishing.
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| Other form: | Print version: Epstein, Marc. Making Innovation Work. Upper Saddle River : Wharton School Pub. July 2005 Old Tappan : Pearson Education [distributor]
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| Standard no.: | 076092037699
9780131497863
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