The truth about male & female markets /

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Bibliographic Details
Author / Creator:	Solomon, Michael R.
Imprint:	Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Description:	1 online resource ([8] pages).
Language:	English
Series:	The truth about FT Press Delivers elements Truth about (FT Press) FT Press Delivers elements.
Subject:	Consumer behavior. Consumers -- Attitudes. Consumers' preferences. Marketing. Consumer behavior Consumers -- Attitudes Consumers' preferences Marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13599910

Hidden Bibliographic Details
Varying Form of Title:	Truth about male and female markets Male and female markets
Other uniform titles:	Solomon, Michael R. Truth about what customers want.
ISBN:	9780132479936 0132479931 9780132388474 9780132479943 013247994X
Notes:	Includes bibliographical references. Resource description page (viewed Jan. 10, 2011).
Summary:	"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.

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