The truth about finding and using customer momentum and the wisdom of crowds /

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Bibliographic Details
Author / Creator:	Solomon, Michael R.
Imprint:	Upper Saddle River, N.J. : FT Press Delivers, ©2011.
Description:	1 online resource ([12] pages).
Language:	English
Series:	The truth about FT Press Delivers elements Truth about (FT Press) FT Press Delivers elements.
Subject:	Consumer behavior. Consumers -- Attitudes. Consumers' preferences. Consumer behavior Consumers -- Attitudes Consumers' preferences
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13599914

Hidden Bibliographic Details
Other uniform titles:	Solomon, Michael R. Truth about what customers want.
ISBN:	9780132480697 0132480697 9780132480680 0132480689 9780132478700 0132478706
Notes:	Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed January 25, 2018).
Summary:	"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.

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