The truth about finding and using customer momentum and the wisdom of crowds /

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Bibliographic Details
Author / Creator:Solomon, Michael R.
Imprint:Upper Saddle River, N.J. : FT Press Delivers, ©2011.
Description:1 online resource ([12] pages).
Language:English
Series:The truth about
FT Press Delivers elements
Truth about (FT Press)
FT Press Delivers elements.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13599914
Hidden Bibliographic Details
Other uniform titles:Solomon, Michael R. Truth about what customers want.
ISBN:9780132480697
0132480697
9780132480680
0132480689
9780132478700
0132478706
Notes:Includes bibliographical references.
Online resource; title from PDF title page (EBSCO, viewed January 25, 2018).
Summary:"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.

MARC

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245 1 4 |a The truth about finding and using customer momentum and the wisdom of crowds /  |c Michael R. Solomon. 
260 |a Upper Saddle River, N.J. :  |b FT Press Delivers,  |c ©2011. 
300 |a 1 online resource ([12] pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a The truth about 
490 1 |a FT Press Delivers elements 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed January 25, 2018). 
520 |a "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page. 
504 |a Includes bibliographical references. 
650 0 |a Consumer behavior.  |0 http://id.loc.gov/authorities/subjects/sh87006429 
650 0 |a Consumers  |x Attitudes.  |0 http://id.loc.gov/authorities/subjects/sh85031492 
650 0 |a Consumers' preferences.  |0 http://id.loc.gov/authorities/subjects/sh85031496 
650 6 |a Consommateurs  |x Comportement. 
650 6 |a Consommateurs  |x Attitudes. 
650 6 |a Consommateurs  |x Préférences. 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Consumers  |x Attitudes  |2 fast 
650 7 |a Consumers' preferences  |2 fast 
700 1 |a Solomon, Michael R.  |t Truth about what customers want. 
758 |i has work:  |a The truth about finding and using customer momentum and the wisdom of crowds (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCH9CxhbtxRGJgrFTRPWJQm  |4 https://id.oclc.org/worldcat/ontology/hasWork 
830 0 |a Truth about (FT Press)  |0 http://id.loc.gov/authorities/names/no2007138715 
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928 |t Library of Congress classification  |a HF5415.32.S63 2011  |l Online  |c UC-FullText  |u https://go.oreilly.com/uchicago/library/view/-/9780132480680/?ar  |z O'Reilly  |g ebooks  |i 13742859