The truth about finding and using customer momentum and the wisdom of crowds /
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Author / Creator: | Solomon, Michael R. |
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Imprint: | Upper Saddle River, N.J. : FT Press Delivers, ©2011. |
Description: | 1 online resource ([12] pages). |
Language: | English |
Series: | The truth about FT Press Delivers elements Truth about (FT Press) FT Press Delivers elements. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13599914 |
Other uniform titles: | Solomon, Michael R. Truth about what customers want. |
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ISBN: | 9780132480697 0132480697 9780132480680 0132480689 9780132478700 0132478706 |
Notes: | Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed January 25, 2018). |
Summary: | "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page. |
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