Crowdsourcing and the democratization of data /

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Bibliographic Details
Author / Creator:	Biewald, Lukas.
Imprint:	[United States?] : O'Reilly Media, 2011.
Description:	1 online resource (1 streaming video file (39 min., 17 sec.))
Language:	English
Subject:	Strategic alliances (Business) Social participation -- Economic aspects. Customer relations. Marketing research. Customer relations. Marketing research. Strategic alliances (Business)
Format:	E-Resource Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13601873

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Other authors / contributors:	O'Reilly Strata Making Data Work Conference (2011 : Santa Clara, Calif.)
Notes:	Recorded at O'Reilly strata making data work conference: Feb. 1-3, 2011, Santa Clara, Calif. Print version record.
Summary:	"Topics for any discipline that focuses on quantitative or technical data have always depended on the datasets that were available at the time. Crowdsourcing has changed that - democratizing the data-collection process and cutting researchers' reliance on stagnant, overused datasets. Tools like Amazon Mechanical Turk allow anyone to gather data overnight, rather than waiting years."--Resource description page.

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