Broadcast media.

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Bibliographic Details
Imprint:	Sunrise, FL : D.E. Visuals, 1994.
Description:	1 online resource (16 min.).
Language:	English
Series:	VAST - Academic video online
Subject:	Advertising. Cable television advertising. Radio advertising. Television advertising. Advertising. Cable television advertising. Radio advertising. Television advertising. Educational films. Educational films.
Format:	E-Resource Video Streaming Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13605528

Hidden Bibliographic Details
Other authors / contributors:	D.E. Visuals (Firm)
Notes:	Previously published as DVD.
Summary:	Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives. Role of television in advertising.
Other form:	Print version: Broadcast media. Sunrise, FL : D.E. Visuals, 1994

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