Small business marketing kit for dummies /

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Bibliographic Details
Author / Creator:Schenck, Barbara Findlay.
Edition:3rd ed.
Imprint:Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], ©2012.
Description:1 online resource (xviii 364 pages) : illustrations
Language:English
Series:--For dummies
--For dummies.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13606970
Hidden Bibliographic Details
ISBN:9781118383094
1118383095
9781118383070
1118383079
9781118311837
1118311833
Notes:Previous edition: 2005.
Includes bibliographical references and index.
Print version record.
Summary:Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map.
Other form:Print version: Schenck, Barbara Findlay. Small business marketing for dummies. 3rd ed. Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012 9781118311837