The viral video manifesto : why everything you know is wrong and how to do what really works /

The viral video manifesto : why everything you know is wrong and how to do what really works /

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Bibliographic Details
Author / Creator:Voltz, Stephen.
Imprint:New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], ©2013.
Description:1 online resource (1 volume) : illustrations
Language:English
Subject:
Viral marketing.
Viral marketing
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13608699
Hidden Bibliographic Details
Other authors / contributors:Grobe, Fritz.
ISBN:9780071803397
0071803394
9780071803380
0071803386
Notes:Includes bibliographical references, filmography and index.
Print version record.
Summary:Authored by the creators of The Extreme Diet Coke & Mentos Experiments viral video; this book distills what works; what doesn't; and presents the overarching principles for creating videos that are built to go viral. --
Other form:Print version: Voltz, Stephen. Viral video manifesto. New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2012 9780071803380

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