Hidden Bibliographic Details
| ISBN: | 9781118768365
1118768361
9781118767948
1118767942
9781118768303
1118768302
9781118533338
111853333X
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| Digital file characteristics: | text file
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| Notes: | Includes index.
Includes bibliographical references (pages 196-197) and index.
Print version record and CIP data provided by publisher.
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| Summary: | No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.
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| Other form: | Print version: Phillips, Robbin. Passion conversation. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118533338
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| Publisher's no.: | EB00067165 Recorded Books
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