Hidden Bibliographic Details
| Other authors / contributors: | Pohlmann, Andrew P.
Steidl, Peter.
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| ISBN: | 9781118518991
1118518993
9781118518977
1118518977
9781118519004
1118519000
9781118518588
1118518586
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp.
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| Other form: | Print version: Genco, Stephen. Neuromarketing for Dummies. Wiley & Sons Canada, Limited, John 2013 9781118518588
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