Hidden Bibliographic Details
| ISBN: | 9781118744765
1118744764
9781118849101
1118849108
9781118744826
1118744829
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| Digital file characteristics: | text file
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| Notes: | Includes index.
Print version record and CIP data provided by publisher.
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| Summary: | Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis.
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| Other form: | Print version: Oechsli, Matt. Art of selling to the affluent. 2nd edition. Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] 9781118744826
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| Standard no.: | 9781118849101
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