Big Data : Understanding How Data Powers Big Business.

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Bibliographic Details
Author / Creator:	Schmarzo, Bill.
Imprint:	Hoboken : Wiley, 2013. ©2013
Description:	1 online resource (242 pages)
Language:	English
Subject:	Big data -- Social aspects. Data mining -- Social aspects. Electronic information resources -- Social aspects. Big data -- Social aspects Data mining -- Social aspects
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13616465

Hidden Bibliographic Details
ISBN:	9781118740033 1118740033 9781118740002 1118740009 9781119701859 1119701856 9781118739570 1118739574
Notes:	English. Print version record.
Summary:	Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete.
Other form:	Print version: Schmarzo, Bill. Big Data : Understanding How Data Powers Big Business. Hoboken : Wiley, ©2013 9781118739570

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