Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less /

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Bibliographic Details
Author / Creator:	Pulizzi, Joe.
Imprint:	New York : McGraw-Hill Education, ©2014.
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Marketing -- Social aspects. Social media. Internet marketing. Target marketing. Internet marketing Marketing -- Social aspects Social media Target marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13617406

Hidden Bibliographic Details
ISBN:	9780071819916 0071819916 1299848206 9781299848207 9780071819893 0071819894
Notes:	Includes bibliographical references and index. Print version record.
Summary:	"How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher.
Other form:	Print version: Pulizzi, Joe. Epic content marketing. New York : McGraw-Hill Education, [2014] 9780071819893

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