Tracking conversions without a shopping cart /

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Bibliographic Details
Author / Creator:	Kaushik, Avinash.
Imprint:	[Place of publication not identified] : FT Press, 2013.
Description:	1 online resource (1 streaming video file (52 min., 9 sec.))
Language:	English
Subject:	Electronic information resource searching. Web usage mining. Internet searching. Electronic information resource searching. Internet searching. Web usage mining.
Format:	E-Resource Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13619117

Hidden Bibliographic Details
Varying Form of Title:	Title on resource description page: Web analytics : tracking conversions without a shopping cart
Notes:	Title from title screen (viewed Feb. 5, 2014). Presenter, Avinash Kaushik.
Summary:	"Tracking and measuring conversions can be tricky with a third-party shopping cart. In this workshop, Web Analytics expert Avinash Kaushik provides his step-by-step guide for tracking conversions and making the most of data in Google Analytics. You'll learn to analyze common third-party shopping carts, manage Google Analytics data to maximize coversion profitability, and discover tools that will help you optimize your conversion rates."--Resource description page.

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