Social media for the brick and mortar store /

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Bibliographic Details
Author / Creator:	Cario, Jennifer Evans.
Imprint:	[Place of publication not identified] : FT Press, 2013.
Description:	1 online resource (1 streaming video file (57 min., 27 sec.))
Language:	English
Subject:	Internet marketing. Social media -- Marketing. Internet marketing.
Format:	E-Resource Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13619203

Hidden Bibliographic Details
Varying Form of Title:	Title on resource description page: Social media : brick and mortar social media
Notes:	Title from title screen (viewed Feb. 4, 2014). Presenter, Jennifer Evans Cario.
Summary:	"Social media is a fundamental aspect in marketing your brick and mortar business. Sites like Facebook, Pintrest, and Twitter, when used effectively to market your business, will drive customers into your store and provide necessary publicity. In this workshop, Social Media expert Jennifer Evans Cairo offers instrumental advice on how to merge your online and offline environment to expand your client base and increase exposure. She'll discuss creative ways to reward customer loyalty, how to promote your product using Pintrest, Polyvore, Facebook, and YouTube, how to use discounts and contests on Facebook and how to partner with other brick and mortar stores."--Resource description page.

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