Hands-on guide to creating Flash advertising : from concept to tracking--microsites, video ads, and more /

Saved in:

Bibliographic Details
Author / Creator:	Fincanon, Jason.
Imprint:	Burlington, MA ; Focal Press, ©2008.
Description:	1 online resource (1 volume) : illustrations
Language:	English
Series:	The Focal Press hands-on guide series Focal hands-on guide series.
Subject:	Flash (Computer file) Flash (Computer file) Computer animation. Internet advertising. Computer animation Internet advertising
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13619330

Hidden Bibliographic Details
ISBN:	9781136140136 1136140131 0240809491 9780240809496 9780240809496
Notes:	Print version record.
Summary:	Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using.
Other form:	Print version: Fincanon, Jason. Hands-on guide to creating Flash advertising. Amsterdam ; Boston : Elsevier/Focal Press, ©2008 9780240809496

Similar Items