Hands-on guide to creating Flash advertising : from concept to tracking--microsites, video ads, and more /
Saved in:
| Author / Creator: | Fincanon, Jason. |
|---|---|
| Imprint: | Burlington, MA ; Focal Press, ©2008. |
| Description: | 1 online resource (1 volume) : illustrations |
| Language: | English |
| Series: | The Focal Press hands-on guide series Focal hands-on guide series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13619330 |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 13619330 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 140218s2008 maua o 001 0 eng d | ||
| 005 | 20241126151450.1 | ||
| 020 | |a 9781136140136 | ||
| 020 | |a 1136140131 | ||
| 020 | |a 0240809491 | ||
| 020 | |a 9780240809496 | ||
| 020 | |z 9780240809496 | ||
| 035 | 9 | |a (OCLCCM-CC)870677721 | |
| 035 | |a (OCoLC)870677721 | ||
| 037 | |a CL0500000389 |b Safari Books Online | ||
| 040 | |a UMI |b eng |e pn |c UMI |d DEBBG |d DEBSZ |d OCLCF |d OCLCQ |d CEF |d UAB |d AU@ |d TYFRS |d RDF |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 049 | |a MAIN | ||
| 050 | 4 | |a TR897.7 |b .F483 2008 | |
| 100 | 1 | |a Fincanon, Jason. |0 http://id.loc.gov/authorities/names/n2007040714 | |
| 245 | 1 | 0 | |a Hands-on guide to creating Flash advertising : |b from concept to tracking--microsites, video ads, and more / |c Jason Fincanon. |
| 260 | |a Burlington, MA ; |a Focal Press, |c ©2008. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The Focal Press hands-on guide series | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Creating Flash Advertising: From Concept to Tracking-Microsites, Video Ads, and More; Copyright; Table of Contents; Foreword; Acknowledgments; About the Author; Introduction; Chapter 1. Flash Advertising Quick Start; Why Use Flash for Advertising?; Ad Formats; Interactive Standards and the Interactive Advertising Bureau; Flash's Built-in Advertising Templates; Microsites; Mobile Devices; Place, Design, Build, and Launch; Conclusion; Chapter 2. Constants and Considerations; Ad Specs; Deadlines; Quality Control; Version Control; Conclusion; Chapter 3. Designing Banner Ads; Conception | |
| 505 | 8 | |a Goal of the CampaignDesigning with Transitions and Animation in Mind; Conclusion; Chapter 4. Preparing and Building Ads; Planning; Setting Up Your File; Cutting Images; clickTags and Links; Script to Save Time; Building to Standards; Bandwidth Profiler; HTML/JavaScript; Default Images; Quality Control; Conclusion; Chapter 5. Forms and Data in Ads; Where Are You Going?; File Size Consumption; Collecting and Passing Data; Conclusion; Chapter 6. File Optimization; Image Types; Image Compression; Vectors and Fonts; Optimizing Code; Conclusion; Chapter 7. Third-party Rich-media Technologies | |
| 505 | 8 | |a When to Utilize a Rich-media TechnologyRich-media Companies; Conclusion; Chapter 8. Trafficking and Tracking Your Ads; The Media Buy; Ad Server Tools; Tracking Your Ads; Rich-media Ads; Site-served Ads; Conclusion; Chapter 9. Designing Microsites; Less Constraints; Conception; Know the Brand (and Learn It if You Don't); Navigation; Designing with Transitions and Animation in Mind; Conclusion; Chapter 10. Preparing and Building Microsites; Plan of Attack; Collecting Assets; Building to Standards; HTML/JavaScript; No-Flash Backup; Collecting User Data; Quality Control; Conclusion | |
| 505 | 8 | |a Chapter 11. Driving Traffic to Your MicrositePaid Search; Banner Ads; To the Microsite from the Main Site; Word of Mouth (a.k.a. Viral Marketing); User Interactions and Referrals; Conclusion; Chapter 12. Advertising Examples; Rich-media Banners; Conclusion; Chapter 13. Snippets and Classes; Snippets; Classes; Conclusion; Index | |
| 520 | |a Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using. | ||
| 630 | 0 | 0 | |a Flash (Computer file) |0 http://id.loc.gov/authorities/names/n97107235 |
| 630 | 0 | 7 | |a Flash (Computer file) |2 blmlsh |
| 630 | 0 | 7 | |a Flash (Computer file) |2 fast |
| 650 | 0 | |a Computer animation. |0 http://id.loc.gov/authorities/subjects/sh85029478 | |
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 6 | |a Animation par ordinateur. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a computer animation. |2 aat | |
| 650 | 7 | |a Computer animation |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 758 | |i has work: |a Hands-on guide to creating Flash advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG6kyYH7vX3Hq7bCTcmYpq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Fincanon, Jason. |t Hands-on guide to creating Flash advertising. |d Amsterdam ; Boston : Elsevier/Focal Press, ©2008 |z 9780240809496 |w (DLC) 2007023375 |w (OCoLC)141853630 |
| 830 | 0 | |a Focal hands-on guide series. |0 http://id.loc.gov/authorities/names/n2005069396 | |
| 856 | 4 | 0 | |u https://go.oreilly.com/uchicago/library/view/-/9780240809496/?ar |y O'Reilly |
| 929 | |a oclccm | ||
| 999 | f | f | |s 55bacf86-5d5d-42f5-91a3-042aa46637c8 |i cfaef8f3-460d-4592-80d5-860657ba7bcb |
| 928 | |t Library of Congress classification |a TR897.7.F483 2008 |l Online |c UC-FullText |u https://go.oreilly.com/uchicago/library/view/-/9780240809496/?ar |z O'Reilly |g ebooks |i 13762268 | ||