Hands-on guide to creating Flash advertising : from concept to tracking--microsites, video ads, and more /
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| Author / Creator: | Fincanon, Jason. |
|---|---|
| Imprint: | Burlington, MA ; Focal Press, ©2008. |
| Description: | 1 online resource (1 volume) : illustrations |
| Language: | English |
| Series: | The Focal Press hands-on guide series Focal hands-on guide series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13619330 |
Table of Contents:
- Cover; Creating Flash Advertising: From Concept to Tracking-Microsites, Video Ads, and More; Copyright; Table of Contents; Foreword; Acknowledgments; About the Author; Introduction; Chapter 1. Flash Advertising Quick Start; Why Use Flash for Advertising?; Ad Formats; Interactive Standards and the Interactive Advertising Bureau; Flash's Built-in Advertising Templates; Microsites; Mobile Devices; Place, Design, Build, and Launch; Conclusion; Chapter 2. Constants and Considerations; Ad Specs; Deadlines; Quality Control; Version Control; Conclusion; Chapter 3. Designing Banner Ads; Conception
- Goal of the CampaignDesigning with Transitions and Animation in Mind; Conclusion; Chapter 4. Preparing and Building Ads; Planning; Setting Up Your File; Cutting Images; clickTags and Links; Script to Save Time; Building to Standards; Bandwidth Profiler; HTML/JavaScript; Default Images; Quality Control; Conclusion; Chapter 5. Forms and Data in Ads; Where Are You Going?; File Size Consumption; Collecting and Passing Data; Conclusion; Chapter 6. File Optimization; Image Types; Image Compression; Vectors and Fonts; Optimizing Code; Conclusion; Chapter 7. Third-party Rich-media Technologies
- When to Utilize a Rich-media TechnologyRich-media Companies; Conclusion; Chapter 8. Trafficking and Tracking Your Ads; The Media Buy; Ad Server Tools; Tracking Your Ads; Rich-media Ads; Site-served Ads; Conclusion; Chapter 9. Designing Microsites; Less Constraints; Conception; Know the Brand (and Learn It if You Don't); Navigation; Designing with Transitions and Animation in Mind; Conclusion; Chapter 10. Preparing and Building Microsites; Plan of Attack; Collecting Assets; Building to Standards; HTML/JavaScript; No-Flash Backup; Collecting User Data; Quality Control; Conclusion
- Chapter 11. Driving Traffic to Your MicrositePaid Search; Banner Ads; To the Microsite from the Main Site; Word of Mouth (a.k.a. Viral Marketing); User Interactions and Referrals; Conclusion; Chapter 12. Advertising Examples; Rich-media Banners; Conclusion; Chapter 13. Snippets and Classes; Snippets; Classes; Conclusion; Index