Marketing to multi-ethnic consumers /

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Bibliographic Details
Imprint:	Sunrise, FL : D.E. Visuals, 2008.
Description:	1 online resource (28 min.).
Language:	English
Series:	Global business and economics in video
Subject:	Target marketing -- United States. Minority consumers -- United States. Minority consumers. Target marketing. United States. Educational films. Educational films.
Format:	E-Resource Video Streaming Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13619591

Hidden Bibliographic Details
Other authors / contributors:	Clements, Steve.
ISBN:	9781503442580
Sound characteristics:	digital
Digital file characteristics:	data file
Notes:	Title from resource description page (viewed Mar. 12, 2014). This edition in English.
Summary:	It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members are employing new strategies to attract these market segments. Interviews with leading representatives of the major ethnicities and a wealth of footage underscore the marketing techniques employed to reach these markets.

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