Hidden Bibliographic Details
| ISBN: | 9781119004363
1119004365
9781119004202
1119004209
9781119002321
111900232X
9781119017097
1119017092
|
|---|
| Notes: | Includes bibliographical references and index.
Print version record and CIP data provided by publisher.
|
|---|
| Summary: | "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."--
|
|---|
| Other form: | Print version: McKean, John, 1956- Customer's new voice. Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 9781119002321
|
|---|
