Consultant. Episode 2, Vietnam /

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Bibliographic Details
Imprint:	Montreal, QC : Ciné Fête, 2008.
Description:	1 online resource (23 min.).
Language:	English
Series:	VAST: academic video online
Subject:	Branding (Marketing) -- Vietnam. Brand name products -- Vietnam. Marketing -- Vietnam. Brand name products. Branding (Marketing) Marketing. Vietnam. Vietnam. Documentaries and Factual Films Documentary films. Documentary films.
Format:	E-Resource Video Streaming Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13631202

Hidden Bibliographic Details
Other authors / contributors:	Rajendran, Shamala. Channel NewsAsia (Television channel)
Sound characteristics:	digital
Digital file characteristics:	data file
Notes:	Title from resource description page (viewed May 13, 2014). In English.
Summary:	Brand consultant Jorg Dietzel travels to Ho Chi Minh city, Vietnam - - where despite the country's weak currency and high inflation rates, more and more Vietnamese have developed an appetite for both foreign and local brands. From re-branding a national dish to introducing a new niche for men's skincare, find out how Vietnamese brands have managed to fight for space on the shelves and in the consumers' mind.

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