Wayne Meichner lecture : Polo Ralph Lauren. Ralph Lauren is reacquiring licenses to better control brand /

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Bibliographic Details
Imprint:	Ithaca, NY : Prendismo, 2006.
Description:	1 online resource (1 min.).
Language:	English
Series:	International business online (video)
Subject:	Merchandise licensing. Strategic planning. Merchandise licensing. Strategic planning. Lecture lectures. Lectures. Lectures.
Format:	E-Resource Video Streaming Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13633336

Hidden Bibliographic Details
Varying Form of Title:	Ralph Lauren is reacquiring licenses to better control brand Wayne Meichner states Ralph Lauren is reacquiring licenses to better control brand
Other authors / contributors:	Meichner, Wayne. Prendismo (Firm)
Notes:	Title from resource description page (viewed December 15, 2014). In English.
Summary:	This reference video, produced by Prendismo, features Wayne Meichner discussing Ralph Lauren reacquiring licenses to better control brand.

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