How effective is location-targeted mobile advertising? /

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Bibliographic Details
Author / Creator:Zheng, Fang, 1963- author.
Imprint:Cambridge, MA : MIT, 2015.
Description:1 online resource (1 volume)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13636685
Hidden Bibliographic Details
Other authors / contributors:Luo, Xueming, author.
Keith, Megan E., author.
Massachusetts Institute of Technology.
Notes:Description based on online resource; title from cover page (Safari, viewed April 27, 2015).
Summary:Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.