Hidden Bibliographic Details
| Varying Form of Title: | Youth nation
Building remarkable brands in a youth-driven culture
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| ISBN: | 9781118982532
9781118981146
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| Notes: | Includes bibliographical references and index.
Description based on print version record.
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| Summary: | Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creatin.
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| Other form: | Print version: Britton, Matt, 1975- Youthnation. Hoboken, New Jersey : John Wiley & Sons, [2015] 9781118981146
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