Inbound marketing for Dummies : a Wiley brand /

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Bibliographic Details
Author / Creator:	Miller, Scott Anderson, author.
Imprint:	Hoboken, NJ : John Wiley and Sons, Inc., 2015. ©2015
Description:	1 online resource (xiv, 367 pages) : illustrations
Language:	English
Series:	--For dummies --For dummies.
Subject:	Internet marketing. Internet advertising. Electronic commerce. Marketing -- Management. Electronic commerce Internet advertising Internet marketing Marketing -- Management
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13639541

Hidden Bibliographic Details
ISBN:	9781119120520 1119120527 9781119120513 1119120519 1119120500 9781119120506 9781119120506
Notes:	Vendor-supplied metadata.
Summary:	Don't chase business-bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach.
Other form:	Print version: Miller, Scott Anderson. Inbound marketing for dummies / by Scott Anderson Miller. Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2015] 9781119120506

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