Does it work? : 10 principles for delivering true business value in digital marketing /

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Bibliographic Details
Author / Creator:	Atchison, Shane, author.
Edition:	Version 1.0.
Imprint:	New York : McGraw-Hill Education, [2015] ©2015
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Marketing -- Management. Internet marketing. Advertising. Business planning. Advertising Business planning Internet marketing Marketing -- Management
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13640468

Hidden Bibliographic Details
Varying Form of Title:	Ten principles for delivering true business value in digital marketing
Other authors / contributors:	Burby, Jason, author. Sorrell, Martin, 1945- writer of foreword.
ISBN:	9780071847872 0071847871 9780071847865
Notes:	Includes bibliographical references and index. Print version record.
Other form:	Print version: Atchison, Shane. Does it work? New York : McGraw-Hill Education, [2015] 9780071847865

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