Does it work? : 10 principles for delivering true business value in digital marketing /
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| Author / Creator: | Atchison, Shane, author. |
|---|---|
| Edition: | Version 1.0. |
| Imprint: | New York : McGraw-Hill Education, [2015] ©2015 |
| Description: | 1 online resource (1 volume) : illustrations |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13640468 |
MARC
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| 008 | 151112s2015 nyua ob 001 0 eng d | ||
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| 019 | |a 1164492706 | ||
| 020 | |a 9780071847872 | ||
| 020 | |a 0071847871 | ||
| 020 | |z 9780071847865 | ||
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| 050 | 4 | |a HF5415.13 | |
| 100 | 1 | |a Atchison, Shane, |e author. | |
| 245 | 1 | 0 | |a Does it work? : |b 10 principles for delivering true business value in digital marketing / |c Shane Atchison, Jason Burby ; foreword by Martin Sorrell. |
| 246 | 3 | |a Ten principles for delivering true business value in digital marketing | |
| 250 | |a Version 1.0. | ||
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreward -- Acknowledgments -- Introduction -- 01 Business Goals are Everything -- 02 A Collective Vision -- 03 Data Inspires Creativity -- 04 Finding Unicorns -- 05 Culture Predicts Success and Failure -- 06 Measure What Matters -- 07 What It's Worth -- 08 Never Stop Improving -- 09 One Size Fits no One -- 10 Framework for Innovation -- 11 Conclusion and Next Steps -- Appendix A: What CMOs Need to Make Digital Marketing Work -- Appendix B: "Dumb Ways to Die": Detailed Analysis of Claims -- Contributor Bios | |
| 505 | 8 | |a Authors' Note: Continuing the Conversation -- Endnotes -- Index -- About the Authors | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 0 | |a Business planning. |0 http://id.loc.gov/authorities/subjects/sh85032906 | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 700 | 1 | |a Burby, Jason, |e author. | |
| 700 | 1 | |a Sorrell, Martin, |d 1945- |e writer of foreword. | |
| 758 | |i has work: |a Does it work? (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwmK68ggtqJJqDrTcYTMd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Atchison, Shane. |t Does it work? |d New York : McGraw-Hill Education, [2015] |z 9780071847865 |w (DLC) 2015001219 |w (OCoLC)890181492 |
| 856 | 4 | 0 | |u https://go.oreilly.com/uchicago/library/view/-/9780071847872/?ar |y O'Reilly |
| 929 | |a oclccm | ||
| 999 | f | f | |s 6a118ffd-1eb2-4b39-bbd4-b5bd950ba065 |i d99920b1-03f7-4b97-956b-b75715370eb0 |
| 928 | |t Library of Congress classification |a HF5415.13 |l Online |c UC-FullText |u https://go.oreilly.com/uchicago/library/view/-/9780071847872/?ar |z O'Reilly |g ebooks |i 13783410 | ||