The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale /

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Bibliographic Details
Author / Creator:	Peterson, Erik (Economist), author.
Edition:	Version 1.0.
Imprint:	New York : McGraw-Hill Education, [2015] ©2015
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Sales promotion. Communication in marketing. Marketing. Marketing Communication in marketing Marketing Sales promotion
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13640475

Hidden Bibliographic Details
Other authors / contributors:	Riesterer, Tim, author. Smith, Conrad, author. Geoffrion, Cheryl, author.
ISBN:	9780071849722 0071849726 9780071849715
Notes:	Includes bibliographical references and index. Print version record.
Other form:	Print version: Peterson, Erik (Economist). Three value conversations. New York : McGraw-Hill Education, [2015] 9780071849715

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