Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses /

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Bibliographic Details
Author / Creator:	Pulizzi, Joe, author.
Imprint:	New York : McGraw-Hill Education, [2016] ©2016
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Target marketing. Social media -- Computer network resources. Customer relations -- Management. Customer relations -- Management Target marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13640488

Hidden Bibliographic Details
ISBN:	1259589668 9781259589669 9781259589652
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --
Other form:	Print version: Pulizzi, Joe. Content Inc. New York : McGraw-Hill Education, [2016] 9781259589652

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