Your creative mind : disrupt your thinking, abandon your comfort zone, and develop bold new strategies /

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Bibliographic Details
Author / Creator:	Cochrane, Scott, author.
Imprint:	Wayne, NJ : Career Press, [2016] ©2016
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Creative ability in business. Creative thinking. Success in business. Creative ability in business Creative thinking Success in business
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13647590

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ISBN:	1632650444 9781632650443 9781632650443 9781632659545 1632659549
Notes:	Includes bibliographical references and index. Online resource; title from title page (viewed October 3, 2016).
Summary:	Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best.

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